SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.
To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode. When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing
It helps you to reach out to your customers and create and a special bond. With sms marketing having the highest open rate among other platforms ,your information is read by your customers within seconds, also instant messaging for business has low cost which is an add on advantage to it.